Full Throttle: GT Omega Partners with Jimmy Broadbent
Some partnerships just make sense. When GT Omega and Jimmy Broadbent started talking, it wasn't a conversation about reach or demographics — it was a conversation between two parties who care deeply about sim racing, authenticity, and the community that has grown up around it. Today, we're proud to officially welcome Jimmy as a GT Omega ambassador.
Who Is Jimmy Broadbent?
If you've spent any time in the sim racing world, you already know the name. Jimmy Broadbent is an English content creator, commentator, and real-world racing driver with over a million subscribers on YouTube, a community built almost entirely on honesty, humour, and a genuine love for motorsport.
What makes Jimmy's story remarkable is where it started. He built his channel from the ground up — famously streaming from a shed — and grew into one of the most trusted voices in sim racing. That reputation eventually landed him a role as an official commentator for the Gran Turismo World Series, putting him on the global stage alongside professional motorsport.
But Jimmy isn't just a content creator. Every year he hosts The Race for Mental Health — a gruelling 23-hour charity race on iRacing held in memory of his father — raising awareness and funds while showing exactly the kind of person he is off-camera. He's a community builder, not just a personality.
His transition from bedroom sim racer to actual racing driver is the part that turns heads. Jimmy won his first championship in the British Endurance Car Championship and has since competed at the Nürburgring — one of the most demanding circuits in the world. He didn't just play racing games. He used them as a launchpad.
Why GT Omega?
Choosing an ambassador is not something we take lightly. Jimmy's audience is our audience — passionate sim racers, from people building their first rig to experienced drivers chasing every last tenth of a second. He speaks to all of them in the same voice, and they trust what he says about gear.
That trust is earned, not manufactured. Jimmy built his following by being himself — never chasing trends, never overpromising, always giving his honest take even when it's not what brands want to hear. GT Omega has operated the same way since 2009: products that earn their reputation through real-world use, not marketing spend.
His journey mirrors our own mission. GT Omega was founded on the belief that sim racing deserves to be taken seriously — as a sport, as a training tool, and as a genuine pathway to real-world performance. Jimmy is living proof that it is exactly that.
Built for Sim Racers Who Mean It
GT Omega has spent over fifteen years engineering sim racing and gaming equipment for people who take their setup seriously. Our cockpits are built for durability, adjustability, and full immersion — because when you're training for real-world performance, the gear matters.
That's exactly what Jimmy's community demands. His viewers don't just want to know what looks good on camera. They want to know what performs lap after lap, what holds up under real load, what's actually worth their money. A sim racing setup recommendation from Jimmy carries weight precisely because he's not guessing — he's racing.
As a GT Omega ambassador, Jimmy will be featuring our equipment as part of his sim racing setup — including [confirm specific products with your team: e.g. GT Omega Prime Cockpit, gaming chair, wheel stand]. You'll see it in his content doing exactly what it's designed to do: helping a serious driver get the most out of every session.
The values here are the same on both sides — community, accessibility, performance, and an unshakeable passion for motorsport. This collaboration is a natural extension of what both Jimmy and GT Omega already stand for.
What's Next
This is just the start. As part of the GT Omega x Jimmy Broadbent partnership, we've put together exclusive bundles that combine our best sim racing equipment with the setup Jimmy himself races on, in his iconic Mint colour scheme. Whether you're building your first rig or upgrading to something worthy of the Nürburgring, there's a bundle for you.
Browse the GT Omega x Jimmy Broadbent bundles →
Follow along with Jimmy on YouTube for upcoming content featuring his GT Omega sim racing cockpit, and stay tuned to our channels for more news from the partnership.
Welcome to the family, Jimmy.
